Tardar sauce, as the animal actually is called, owes its striking look to a combination of dwarfism and an underbite. The beast became an internet sensation in 2012 when her boss’s brother posted a photo on the Reddit internet forum. Since then, the animal has appeared in countless ‘memes’, photos that flew over social media.
The Grumpy Cat was exploited considerably commercially. In 2013, for example, his owner signed a contract with the Californian coffee shop Grenade.
For 150,000 dollars that company can use the image of the cat for a special kind of cappuccino, the ‘Grumppucino’. When that coffee shop used the image on other products, a lawsuit followed, where the cat itself was present.
The cat also had about nine million Facebook followers, the animal played a role in a musical and there was a Grumpy Cat in Madame Tussauds.
On Instagram, the owners say goodbye to Grumpy Cat: “Besides being a family member, she has made millions of people all over the world smile,” it sounds. “In her mind she always stays with us and her millions of fans.” They write on Facebook: “Some days are grumpier than others …”